Ken Baumbach is the author of Mere Theosophy, a nonfiction book on spirituality, Immaculate Deception, an end-of-the-world comedy novel, and The Heretics' Power, a high fantasy novel, among others.
This blog will have random thoughts, tidbits from his novels, sneak peaks of works in progress, short stories, the meaning of the universe, and other potentially fascinating prose.
Trying to tear meat off a chicken skeleton is an annoyance for many Americans, especially younger ones. So KFC, in what it’s calling a “game changer” of a move, is ditching the bones.
The Kentucky-based chicken chain is rolling out its Original Recipe Boneless options on April 14 as it attempts to draw back patrons seeking more portable, convenient foods.
In the U.S., 80% of fried chicken is served off the bone in the form of strips, bites and filets, according to the company. Competitors such as McDonald’s, Chick-fil-A and Burger King are invading the chicken market with hassle-free chicken offerings such as wraps, nuggets and sandwiches.
That leaves a slim market for the drumstick, thigh and breast pieces KFC is known for serving up. Hence the new boneless launch, which KFC says in a statement is “more than just a promotional product; it’s a new way of doing business.”