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Friday, April 5, 2013

KFC says new boneless chicken is a 'game changer'

How do the poor chickens move around...?  ;-<

Trying to tear meat off a chicken skeleton is an annoyance for many Americans, especially younger ones. So KFC, in what it’s calling a “game changer” of a move, is ditching the bones.
The Kentucky-based chicken chain is rolling out its Original Recipe Boneless options on April 14 as it attempts to draw back patrons seeking more portable, convenient foods.
In the U.S., 80% of fried chicken is served off the bone in the form of strips, bites and filets, according to the company. Competitors such as McDonald’s, Chick-fil-A and Burger King are invading the chicken market with hassle-free chicken offerings such as wraps, nuggets and sandwiches.
That leaves a slim market for the drumstick, thigh and breast pieces KFC is known for serving up. Hence the new boneless launch, which KFC says in a statement is “more than just a promotional product; it’s a new way of doing business.”

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